The pain point: The Fragmented Landscape
The US market presents a formidable challenge for innovative Korean skincare brands seeking to enter and achieve high growth. The obstacle is NOT product quality, but rather the inherent fragmentation risk that comes from managing multiple, specialized US vendors (e.g. regulatory counsel, logistics / distributors, and local marketing firms). This lack of centralized accountability leads to misaligned strategies & execution, confusing responsibilities, and increased financial & legal risk.
Our mission: Simplified US Market Entry
Minaria Strategies was founded on the belief that Korean aesthetic science deserves a flawless path to global commercial dominance. We eliminate the fragmented approach common to US market entry by acting as your expert Orchestration Partner. We don't just consult; we serve as your single, accountable US Commercial Counterpart, managing the entire regulatory, logistics, and vendor ecosystem. We apply our deep experience in regulated life sciences to ensure your expansion is not only successful but also risk-insulated and compliant, allowing your team to focus purely on product ingenuity.
Our Firm's Foundation
Our methodology is built on a collective history in Life Sciences and Pharmaceutical commercial strategy. This deep experience enables us to bring a pharma-grade excellence born from regulated product commercialization. We also bring innovative approaches around customer and clinician-driven strategies that require scientifically backed differentiation.
What sets us apart
Regulatory and Clinical Undersatnding
We deploy our deep experience in clinical development and early commercial planning to create market strategies built on science. We translate complex clinical science into a market narrative. We understand cosmetic FDA nuances, from registration requirements to Modernization of Cosmetics Regulation Act (MoCRA)-related changes.
Go-to-Market and Commercialization Strategy
Our team brings extensive commercial strategy and hands-on execution experience across every stage of the product lifecycle. We have experience supporting brand strategies for products valued over $1 billion and conducted long-range planning for portfolios exceeding $10 billion. Our expertise spans complex omnichannel approaches, managing both direct to consumer and direct to clinician models.
Localized Marketing
We are uniquely positioned to serve as the cultural and commercial bridge for Korean companies. Our physical presence in the vibrant New York City metro area, a key hub of Korean-American culture and innovation, gives us a direct line to local market brand activation and advocacy.